This course assumes you've never produced a video for your business before. By the end of it, you'll know which format to use, how to structure a script that actually holds attention, how often to post, and how to turn all of that into a repeatable monthly routine.
Why attention is the scarce resource
85% of consumers say video has convinced them to buy a product — but that only matters if someone actually watches it. On a short-form feed, the average viewer decides whether to keep watching within the first second or two. Most businesses lose viewers not because their product is bad, but because the video never earns the next three seconds of attention.
Organic video vs. paid ads
This course is about the video itself — what to make, how to script it, and how often to post it. If you also want to learn about paying to put that video in front of people who don't already follow you, that's covered separately in Social Media Ads 101. The two work together: good organic video gives you something worth boosting, and a paid budget gets a good video in front of more of the right people, faster.
What this course covers
- Pick your format — which style of AI video actually fits a business like yours.
- Script structure — the second-by-second structure behind scripts that hold attention and convert.
- Posting cadence — roughly how many videos a month it takes to hit a real views goal.
- Content calendar — turning all of the above into a routine you can actually keep up with.