Ad Budget Calculator
See how far a monthly ad budget goes on each platform, using real 2025–2026 CPM/CPV benchmarks.
From Social Media Ads 101: Budgeting & Key Metrics →Tool: Ad Budget Calculator
$
Estimated results
66,667
est. impressions on Facebook
71,429
est. impressions on Instagram
55,556
est. impressions on TikTok
Based on typical 2025–2026 benchmarks: Facebook ~$7.50 and Instagram ~$7 CPM (WebFX), TikTok ~$9 CPM (WebFX), LinkedIn ~$70 CPM for broad B2B targeting (The Smarketers, 2026), X ~$7 CPM (eMarketer/AutoTweet, 2026), and YouTube ~$0.20 per view (WebFX). YouTube is priced per view rather than per impression. Illustrative only — your actual cost depends on industry, targeting, and competition.