Social Media Ads 101
Start from zero and learn how social media ads actually work, how to figure out which platform fits your business, how much to budget, and how to launch your first campaign — with interactive tools at every step.
5 modules · ~40 min total · free, no signup
Start module 1 →What Social Media Ads Actually Are
Paid vs. organic, how targeting works, and why 'being everywhere' is the wrong strategy.
Find Your Business Model
B2C vs. B2B, product vs. service — the two decisions that shape everything else.
Includes: Business Model FinderChoose Your Platform
What Meta, LinkedIn, TikTok, YouTube, and X are each actually good at.
Includes: Platform MatcherBudgeting & Key Metrics
Impressions, CPM, CTR, conversion rate — and what your budget actually buys on each platform.
Includes: Ad Budget CalculatorBuild Your First Campaign
Turn everything you've learned into a concrete, launchable campaign plan.
Includes: Campaign ChecklistReady to put it into practice?
Once you know your platform and budget, Sun Scroller can produce and post the content for you, every month.
Get a FREE sample