Campaign Checklist

Tool: Campaign Checklist

• Write down your one-sentence goal (e.g. "get 20 quote requests a month")
• Confirm your business model and best-fit platform (Modules 2 & 3)
• Set a monthly budget you can commit to for at least 4–6 weeks
• Write 2–3 ad variations: a hook, a visual, and a clear call to action
• Set basic targeting: location, age range, and interests or job titles
• Launch with the smallest budget that still generates meaningful data
• Check performance after 3–5 days — don't judge results on day one
• Double down on what works, pause what doesn't, and repeat